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Unfair Business Practices

Unfair Competition

Unfair competition includes many different types of fraudulent, deceptive, and dishonest trade practices.  The law’s purpose in limiting competition is to protect a business' investment in distinguishing itself and its image, to preserve the good will it has had with customers, to deter a business from appropriating the good will of a competitor, to promote clarity and stability by encouraging consumers to rely on a merchant's good will and reputation, and to increase competition.

Unfair Competition can also include either deliberate or negligent (careless) interference with existing or prospective contracts or business. Any interference with current employees' willingness to work for you may also violate the law.

Unfair competition also deals with stealing your intellectual property or trade secrets.  Trade secrets can be anything:  finances, methods of production, customer lists, etc.  Anything that gives the someone else an independent economic advantage over you.  The simple acquisition of a trade secret can violate the law if you know it was acquired improperly or if you disclose it without permission, (covers former employees using it) or if you acquire it by accident or mistake and know it
[1].  Trade secrets can be protected for as long as secrecy is maintained.  Therefore the employer must use “reasonable efforts” to keep it secret.  This is very fact specific and the courts will look at case-by-case situations.


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[1] But the “inevitable disclosure” doctrine limits employee without non-compete agreements if it is inevitable that s/he must use trade secrets to do new job.

 
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